294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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How Do You Get Customer Insights?
Most companies have the ability to execute marketing with the people that they have in their business right now, but they're lacking the information for what to do. So how are like, how and are you getting customer insights? And who's responsible for it? I think that's one of the most valuable things we could talk through. It allows you to craft a point of view that's going to resonate with your buyers. The final part of mineset is that marketing's main job is to go out and educate people on these things so that they understand them. When they understand these specific things, because we have the insights, we know that they're gong to be more likely to consider our
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