294 - MUST LISTEN: 3 Steps to Shifting Your Organization’s Marketing Strategy | Chris Walker Private Keynote
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How to Measure and Optimize the Web Channel
There'sis just a certain proportion of our demand that does not come through the web channel. If you're going out bound, like asking how people heard about you is sort of like an inbound motion. So i think that between the two of having a sales person ask it versus having it asked in the form, i think that the form is just simply a better form of market research.
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