Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Introduction
00:00 • 5min
How What You Stand for Is Much More Rewarding Than What You Earn
04:45 • 2min
The Business of Story With Jason Harris
06:25 • 2min
How Did You Become a Digital Agency Leader?
08:06 • 5min
The Big Brand Idea
12:46 • 2min
The Long Game With Your Brand Narrative
14:31 • 2min
How Do You Get Your Clients to Focus on That One Word?
16:49 • 2min
ABT Narrative Framework
18:42 • 2min
How to Communicate the Big Ideas Using Hollywood Frameworks
20:32 • 3min
The 10th Step Story Cycle System
23:08 • 3min
The Mind Remembers Stories
26:21 • 3min
The Art of Soulful Persuasion and the Science of Storytelling
29:06 • 4min
Advertising Success Is About Soul and Brand Purpose
33:22 • 4min
Alaska Airlines and the Storytelling of the Bob Hoffman Experience
37:38 • 5min
The Habits Under Original
42:44 • 2min
The Million Dollar Hoodie
44:37 • 2min
Be Generous Is Both a Brand and an Individual
46:55 • 3min
Creating a Culture of Collaboration and Collaboration
49:51 • 2min
The Importance of Collaboration
51:48 • 2min
How to Build Trust and Value With Your Customer's Story
54:05 • 3min
How to Find Your Purpose
57:06 • 3min
Soulful Art Book Review
01:00:15 • 2min
The Most Potent Story You'll Ever Tell Is the Story You Tell Yourself
01:02:01 • 2min