#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
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The 10th Step Story Cycle System
The 10th step story cycle system is a brand arc based on a Hollywood template. It provides the storyteller with the actual words to use as I call them sort of your storytelling buoys right so say you're sailing in you know from the the fog of sea and you're trying to figure out how to land this ship. Once you get your ABT down you say okay do we have a singular narrative let's put it through if this then this you know or nothing in such and such the subject matter makes sense except in the light of this one word, Jason says.
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