#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
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Introduction
Park Howell was 11 years old when he sold his sister's Schwinn bike. His dad taught him that a deal is only good if it's good for both parties. "We want $14 but we'll take 10," the buyer said, shocked by Park's offer. You may have a purpose driven brand that do people really know what you stand for as much greater than just your offering? Learn how to craft that story strategy on today's Business of Story.
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