#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
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The Million Dollar Hoodie
I call it the million dollar hoodie because I met this guy at a conference who worked at Ben and Jerry's his name is Jay Curly. When he on that one day looked down and saw our logo and he threw us in the mix and then we got a client out of it. It really came down to this never be closing but just making a connection turned into eight years of business by you know sending a nice note and a hoodie. That story to me is a really great story of it wasn't hey one day I'm gonna win Ben andJerry's it was like oh I got I met this guys cool I really liked him and I just want to stay in touch with
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