#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
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The Mind Remembers Stories
The best way to persuade is through stories not through logic and data which is what we've become so accustomed to in the performance world of advertising today. We're like in this cosmic dance of persuasion all day long in our life and in business, he says. If you're building a brand whether it's a personal brand or a company brand the mind remembers the stories you tell because they stick with us.
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