#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
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Advertising Success Is About Soul and Brand Purpose
Bob Hoffman has been in the advertising world forever he's now retired but he is did he have a Hoffman and Lewis was that his agency. He says really advertising success is about fame how can I get my clients mug and brand logo and whatever in front of as many of their right customers as often as possible to build fame and then he will kind of poo pooBrand purpose like you know was last time you really walked into a store and said hey I'm going to buy that milk because they those are free range cows out there he says a very small minority of people actually do that, so it doesn't have to be altruistic at all if nothing more than to attract and
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