#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
00:00
How to Build Trust and Value With Your Customer's Story
Jason: One of my transitions one of the major motivations for transitioning out of the parking co-agency world into what I do now is when I was studying story and we started the story cycle system. "I realized I enjoyed coaching and teaching way more than I did running an ad agency thus my transition into the business of story" He says just because you're giving away that story cycle or our infinity loop doesn't mean people are going to pick it up and either want to do it or know how to do it but you're telling them hey there's no big secret here this is this is the way we do it.
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