#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
00:00
How to Communicate the Big Ideas Using Hollywood Frameworks
Randy Olson who is a Harvard PhD evolutionary biologist turned USC Film School grad produced three documentaries on climate change global warming. Now his life is dedicated to teaching scientists how to communicate the big ideas using Hollywood frameworks primarily around the hand but therefore and I learned about it about a decade ago from Randy. While he and I've helped him teach it in the science world I've translated it to the business world and it's this template that you can use.
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