#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
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The Art of Soulful Persuasion and the Science of Storytelling
Jonathan Hayte's new book is the art of soulful persuasion and the leaven habits that you're talking about. We'll cover all eleven but I would love for you to hit on some of the top ones that you think really work for people. And before we do that I wanted to set the stage a little bit more with your agency mechanism and you've got this concept of soul plus science.
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