#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
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The Importance of Collaboration
One big part of empathy for me is collaboration and really trying to when you think about storytelling or working with a brand think about how do you collaborate closely with the client that you're working with. So anyway all right so I think we've covered the generosity thing how about number three the principle of empathy?
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