#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
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The Big Brand Idea
You can have a lot of hits today by doing collaborations with other brands or artists. But you still need the foundation of what the brand stands for among creating hits and I think a lot of agencies and brands they think about it as hits versus what's the career of the brands. What kind of music do we want to make over time what do we come back to? You know when you think about music you can have a hit but then it comes and goes. A lot of our brand partners realize that and they want hits but they also want the big story and the soul of the brand and what does the brand really stand for.
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