#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
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Alaska Airlines and the Storytelling of the Bob Hoffman Experience
Alaska Airlines is a caring airline and everything we communicate that's exactly right I mean you've nailed it. You can have a big corporation like Disney standing for magic but they might they're all about the money right? So yeah I do believe you need that that one thing and that one thing that soul will often lead to fame willoften lead to the Bob Hoffman outcome.
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