#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
00:00
Alaska Airlines and the Storytelling of the Bob Hoffman Experience
Alaska Airlines is a caring airline and everything we communicate that's exactly right I mean you've nailed it. You can have a big corporation like Disney standing for magic but they might they're all about the money right? So yeah I do believe you need that that one thing and that one thing that soul will often lead to fame willoften lead to the Bob Hoffman outcome.
Transcript
Play full episode
