#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
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How Did You Become a Digital Agency Leader?
Jason: I see very little creativity online in digital marketing. It just felt like it was such a crowded marketplace the digital world that it was nearly impossible to do interesting creative work. We started a little bit later than you did in starting the agency and when we really started we consistently pivot the agency every four or five years. So certainly I love the big splashy brand work and the big storytelling and the big traditional work which we still do a good amount.
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