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#389: The Art of Soulful Persuasion Through Brand Storytelling

Business of Story

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ABT Narrative Framework

The ABT narrative framework is a great template for people to use as they're trying to either sort out a message or even that overall brand narrative. Jason learned from his good friend Dr. theodosius Dabjansky and he said in this renowned paperwork nothing in biology makes sense except in the light of evolution. Nothing in whatever you're trying to do makes sense except on the light of what so you sell ask airlines their whole narrative framework is around caring right so nothing in the Alaskan airline makes sense except  in the light of caring so how do we you know communicate that? It's just a great little template forPeople to use to write that down as they're

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