#389: The Art of Soulful Persuasion Through Brand Storytelling
Business of Story
00:00
The Habits Under Original
Jason: The first habit under original is well I'll talk about one of the habits under original which is a bit of a game changer and it's this notion of never be closing. It's thinking about every touch point you have with someone whether it's me on your show whether it's you interacting with a listener or pitching to a brand that you might work with but it doesn't maybe land, he says. Jason: If I'm not closing right now I still made a connection I still put a lot of time into this pitch or making this connection so I'm gonna I'm gonna nourish that connection and keep that connection going over time.
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