On Strategy Showcase W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls
24 snips
Mar 15, 2022 Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Introduction
00:00 • 5min
What Was It Like to Work in Advertising?
05:15 • 4min
Is There a Substitute for a Planner?
08:45 • 3min
What's New in the Planning Cycle?
11:32 • 2min
The Common Thread That Goes Across All Your Writings?
13:09 • 2min
The Task of a Planner to Inspire a Creative
15:28 • 2min
The Role of Planning in Action
17:20 • 3min
Marketing Fixation With the Word Intuition
20:07 • 3min
I've Come Across an Insight, but It's Not German to My Strategy
22:51 • 2min
Taking Insight Off Its Pedestal
24:52 • 3min
We're Blind to Thete Disconnect
28:14 • 3min
Labels, Isn't It?
31:13 • 2min
Is There a Difference Between Millennials and Millennials?
33:21 • 2min
The Dangers of Developing a Persona for Target Audiences
35:13 • 2min
The World Will Do Most of the Work for You if You Let It
36:45 • 2min
The Edge of Face
38:16 • 3min
Can We Ever Really Understand Enough People?
41:41 • 2min
Is Your Informed Opinion Rooted in Something That Collectively Connects With the People Who Have to Make Decisions?
43:18 • 2min
Is Effectiveness Our Ultimate Deliverable? Or Is Creativity Our Own Goal?
44:53 • 4min