2min chapter

On Strategy Showcase cover image

W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls

On Strategy Showcase

CHAPTER

Can We Ever Really Understand Enough People?

Can we ever really understand enough about enough people? You know, it's lik you can, if you're not relying on qan research. So they're almost like micro cultures rather than popular culture. They're popular cultures amongstmymi groups. Is it just, is it just microbe micro groups and microbe communities around? Is there really a right way? I think i was beginning to wonder whether, you know, it goes back to what we're talk about about them sort of deep human insight.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode