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What Was It Like to Work in Advertising?
i didn't set out to a have a career in qualitative research. i'd always been quite interested in advertising, for no other reason than i thought it was cool and entertaining. I think i was more fascinated with the creo analesisril a a ha, a ha, ha. It's hard, because you you're travelling up and down the motor ways of the u k. Doing running group discussions until nine, ten o'clock at night, and then you drive back,. The next day you're in the office writing up the s in the analysis. A but andad nd, i'd be lying if i said i loved every single moment of it... But i carry