W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls
On Strategy Showcase
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Marketing Fixation With the Word Intuition
"The word insight makes me want to set myself on fire," he says. "We get fixated on the inside as a, almost an object of unhealthy fetish." He adds that if we simply call it understanding we'd all might just unbunch our pantersdnd and relax.
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