The Task of a Planner to Inspire a Creative

Cragmaud maudsley was co chief strategy officer with brigit on gear for the listeners, and they both left to start their own consultancy. He said that am we thought we were doing strategy, but it turns out that what we were really just trying to do was inspire creative. That just shock me when i read that, because i think it is so trueand a sort of makes you question the current state of planning. What does that say about the creative? If they cannot be inspired in the absence of the planner? Maybe, if the creative can't inspire themselves, maybe the planner should be the creative then. Ah, interesting.