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Is Your Informed Opinion Rooted in Something That Collectively Connects With the People Who Have to Make Decisions?
i hope that doesn't sound like a sort of charter for laziness or sort of glib thinking. There's vastly more insight into the human psyche in the fiction section of your bookshop than will ever be in the archives of any marketing department. Vastly, vastly. One other thing i wanted to point out, or get your prospective honers, is a a topic that has become increasingly relevant internationally. It's always been an issue priority in the u k, a lot more than it has been in the us. Is effectiveness. The question becomes, can you garner enough agreement around your informed opinion? And is your informed opinion rooted in something that collectively connects with the people who have