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W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls
On Strategy Showcase
The World Will Do Most of the Work for You if You Let It
"If you can bring the real world in, it liberates you from that burden," he says. "People will no longer come to you withhe pectation that you're godlike." 'The world will do the work for you if you, if you let it'
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