3min chapter

On Strategy Showcase cover image

W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls

On Strategy Showcase

CHAPTER

The Edge of Face

Andianits: We should travel to the edges because it's at the edges where a sort of change is cooked up. But you're right that it can't be at the expense of am you know where scale happens, i think aft after writing about that, een leslie, who writes, writes brilliantly. Andianits: Is such a thing as popular culture still exist in a world of over supply, fragmentation and a personalization? I'm now going deep down the rabbit hole, and i think i wante at some point tn o right about it.

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