3min chapter

On Strategy Showcase cover image

W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls

On Strategy Showcase

CHAPTER

We're Blind to Thete Disconnect

Am looking at the differences in values and life motivations between people in advertising and the general general population. We're kind of wer were we're blind to our difference, he says. And some might call it privilege. The industry is almost entirely silent on the issue of class. When you marry that with the quest for deep, profound human insight, that is an epic recipe for utter bulshelater, utter, just rank stinking bushet - because it's lik busness.

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