2min chapter

On Strategy Showcase cover image

W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls

On Strategy Showcase

CHAPTER

What's New in the Planning Cycle?

i haven't thought about those five years for a long time, furgus. But im to say they were the, they were gruelling, but i'm glad i did it. And what's interesting is, thatee, if you find the same thing it ie. We've seen it in different shows that we've recorded. What comes to mind as a colleague of yours, a tastisopolis, working on the macdonald's business here in the us.

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