W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls
On Strategy Showcase
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I've Come Across an Insight, but It's Not German to My Strategy
"I've talked about this before, and, you know, sometimes we come to ani what we might describe as an insight. But the problem for me, but it doesn't happen a lot," he says. "The problem that i worry about is that we start to train people and mentor people as if and suggest to them that insight is their primary goal."
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