We talk about planning and cover a bunch of topics including why labels are used in strategy as proxies for genuine knowledge, how our industry’s fetish with “insight” has caused so many to lose sight of our deliverables. And whether we ever really know enough to really know.

Martin Weigel, incoming CS0 at AMV BBDO, Paula Bloodworth, Head of International Strategy at Uncommon, and Rob Campbell, CS0 at Colenso BBDO called and wanted to chat. This is what happened.

In this lively discussion, Martin Weigel, Chief Strategy Officer at AMV BBDO, Lucy Jameson, Founder at Uncommon, and Martin Beverley, Chief Strategy Officer at Adam & Eve DDB, delve into the evolution of advertising planning in London. They explore how planners shaped the industry and the overlooked opportunities in brand strategy. The trio emphasizes the value of real-world research, creativity, and mentorship, sharing insights on crafting impactful brand experiences and the future of strategic thinking in a rapidly changing landscape.