Martin Weigel
Chief Strategy Officer at AMV BBDO, a leading advertising agency. Known for insightful perspectives on the planning function and the impact of AI.
Top 3 podcasts with Martin Weigel
Ranked by the Snipd community
24 snips
Mar 15, 2022 • 49min
W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls
We talk about planning and cover a bunch of topics including why labels are used in strategy as proxies for genuine knowledge, how our industry’s fetish with “insight” has caused so many to lose sight of our deliverables. And whether we ever really know enough to really know.
14 snips
Apr 3, 2023 • 53min
Rob Campbell, Paula Bloodworth and Martin Weigel interview me
Martin Weigel, incoming CS0 at AMV BBDO, Paula Bloodworth, Head of International Strategy at Uncommon, and Rob Campbell, CS0 at Colenso BBDO called and wanted to chat. This is what happened.
Oct 23, 2024 • 46min
Live from London: Martin Weigel, Lucy Jameson and Martin Beverley
In this lively discussion, Martin Weigel, Chief Strategy Officer at AMV BBDO, Lucy Jameson, Founder at Uncommon, and Martin Beverley, Chief Strategy Officer at Adam & Eve DDB, delve into the evolution of advertising planning in London. They explore how planners shaped the industry and the overlooked opportunities in brand strategy. The trio emphasizes the value of real-world research, creativity, and mentorship, sharing insights on crafting impactful brand experiences and the future of strategic thinking in a rapidly changing landscape.
