W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls
On Strategy Showcase
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Labels, Isn't It?
I'm not against abbreviations, is labels. But why? What i do have a major beef withs the labels we attach to people. It's causet labels are a wonder for a wonderful smoke screen for ignorance or laziness. Mymistess is as all toke god which comes out of people.
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