4min chapter

On Strategy Showcase cover image

W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls

On Strategy Showcase

CHAPTER

Is Effectiveness Our Ultimate Deliverable? Or Is Creativity Our Own Goal?

Martin wigel: 'Good crates do want a crat change. Good craters care' Wants to leave a legacyi that doesn't sound sosad, pompous,. I change the fortunes of that brand. It's martin wigel. Had a strategy. Wedne kennedy, amsterdam. Brilliant connecting with you. Thank you so much for coming on. Men, oh it's a pleasure. Make me think for everybody who wants to go to martin weigel wigel, spelt w e i g e l. And you'll see all his writings there.

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