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W+K's Martin Weigel on our industry’s unhealthy fetish with “insight” and other pitfalls
On Strategy Showcase
Is There a Difference Between Millennials and Millennials?
Since when have 75 million people thouwght alike? I mean, please. There's more in common across generations than there is distinct indd. We are being raised on the wrong currency. But one of our greatest successes has been to unpicked the label of millennials and looked and looked at the people i was being applied to.
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