Taking Insight Off Its Pedestal

i worry that if we set the bar as insight for ser strategists, they will hunt like a pig after a truffle for an insight. The problem is that it might not be in the area of where the right and correct strategy is. I'm very much in favour of taking insight off, off its, off its pedestal. It doesn't take the responsibility off a planner to be interesting in how they write thingseera. And i think we are dangerously blind to our either our disconnect or our difference. Pessuming you agree that the role of a corporation is to serve its audience great value in their lives, some might disagree with that. But data shows quite clearly that people