The Dangers of Developing a Persona for Target Audiences

I was in a research facility with some clients, and we were conducting focus groups. The people that had been recruited based upon an agreed upon screener were in the inther room talking. And the three clients were in there, and they immediately said, they're not our target. It's the product of naval gazing and lack of contact with the real world. Ye, ye. I will never gat a being in a lab again. Hat's just crazy. Sande artheryen ha.