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#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years

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Feb 18, 2019
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ANECDOTE

Patagonia's Unexpected Start

  • Patagonia was initially meant to be a simple, profitable offshoot of Chouinard Equipment.
  • They prioritized clothing for a wider customer base, unlike their climbing gear.
INSIGHT

Doing Good is Good Business

  • Doing good is good business, and responsible practices apply to any business.
  • Globalization is fast but often destructive, prioritizing resource extraction over repair.
INSIGHT

Evolving Corporate Responsibility

  • A responsible company's obligations have evolved over time.
  • In 1860, it meant financial honesty; by 1960, it included employee well-being and community support.
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