Founders

#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years

Feb 18, 2019

01:11:48

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Highlights

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Episode notes

Patagonia Attracts Misfits

02:49

New Business Creation in the United States

02:24

Every Piece of Crap

02:08

What's Your Responsibility to Your Workers?

04:12

Introduction

3min

The Secret to Happiness Is to Hire People With Diverse Backgrounds

2min

New Business Creation in the United States

2min

Patagonia - A Book Review

3min

Doing Good Is Actually Good Business

2min

What Is Responsible to a Company?

2min

The Responsible Company of 1960

3min

Every Piece of Crap

2min

Patagonia

3min

10.

What's the Future of the Living Wage?

2min

11.

Is There a Need for More Entrepreneurship?

3min

12.

Patagonia Attracts Misfits

3min

13.

Is There a Better Way?

2min

14.

Distributed Workforce Is Not for Everyone

3min

15.

The Innovators Dilemma

2min

16.

Climbing With Only Nuts and Runners for Protection

5min

17.

Patagonia's Child Care Center

3min

18.

Why Are You So Corporate and Not Human?

2min

19.

The Importance of Long-Term Thinking

3min

20.

Patagonia: Meaningful Work

2min

21.

What's Your Responsibility to Your Workers?

4min

22.

What Is Your Responsibility to Your Customers?

2min

23.

How to Gain a Customer and Keep One

4min

24.

Customer Acquisition Costs Increasing

2min

25.

Don't Do Things That Serve No Useful Purpose

2min

26.

Podcast - Interruption-Free, No Ads

3min

27.

How to Subscribe to Founders Notes, $10 a Month, $100 a Year

2min

28.

Is There a Heart Recommendation Feed for Podcasts?

2min

What I learned from reading The Responsible Company: What We've Learned From Patagonia's First 40 Years by Yvon Chouinard and Vincent Stanley.

When I die and go to hell, the devil is going to make me the marketing director for a cola company. I’ll be in charge of trying to sell a product that no one needs, is identical to its competition, and can’t be sold on its merits. (0:01)

What Patagonia was meant to be (8:25)

Everyone wants to feel useful (11:00)

a short history of companies (14:30)

the definition of meaningful work (26:00)

more human, less corporate (40:30)

Yvon's ancestors and their working conditions (46:00)

the benefits of long term thinking (49:00)

build something useful and don't bullshit (57:00)

Don't do things that have no useful purpose / being bold can lead to new discoveries / we need more small businesses (1:04:00)

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