

#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years
47 snips Feb 18, 2019
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Patagonia's Unexpected Start
- Patagonia was initially meant to be a simple, profitable offshoot of Chouinard Equipment.
- They prioritized clothing for a wider customer base, unlike their climbing gear.
Doing Good is Good Business
- Doing good is good business, and responsible practices apply to any business.
- Globalization is fast but often destructive, prioritizing resource extraction over repair.
Evolving Corporate Responsibility
- A responsible company's obligations have evolved over time.
- In 1860, it meant financial honesty; by 1960, it included employee well-being and community support.