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#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years
Founders
The Innovators Dilemma
Every company has to encourage and cultivate this ordinary human excellence. Doing the right thing motivates us to work past a point where we might otherwise give up. By 1972, Shannard Equipment was still a small company doing about $400,000 a year in sales. It had become the largest supplier of climbing hardware in the United States.
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