2min chapter

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#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years

Founders

CHAPTER

Doing Good Is Actually Good Business

Yvonne Navarrette: "Everyone wants to feel useful at or better yet enliven by what they do all day long" She says it's hard to imagine anyone rejoicing over the generally accepted landscape of only a decade ago. A suburban monoculture of tilt up malls, cracker crumb housing and pandemic obesity is taking place in his opinion,. she adds.

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