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#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years
Founders
Patagonia
We're wasting our brains and our only world on the design, production and consumption of things we don't need. Everything I found really admirable from Patagonia is they have this thing where like let's say you buy a Patagonia, first of all, they'll repair anything you buy forever. It's just that they're so short-sighted as opposed tolike a company,. Like if the founder was still in charge of that company, there's not zero chance. There's a lot less likely chance that they'd have such a silly and, you know, self-detramental policy.
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