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#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years
Founders
Patagonia - A Book Review
Yvonne created Patagonia as an offshoot of the Shinard Equipment Company which made excellent mountain climbing gear. The clothing business required no expensive dies to amortize and had a much broader customer base than a few dirt bag climbers. Yvonne: This book is for anyone who works, not just business leaders and managers. It is also for business students and other young people who want to engage their best, deepest self in the working life that stretches ahead.
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