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Is There a Better Way?
Many Patagonia employees turned out to have a vocation working for a small quirky company where no one knew what they couldn't do. They ended up doing things that they had no idea they could do in the company of others doing the same thing. The founder of WordPress Matt Millenweg says we take so much about work for granted. We do things a certain way because that's how we did it in a previous job. He uncovers these ideas just by questioning like well are we sure this is the best way? Are we thinking from first principles?