2min chapter

Founders cover image

#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years

Founders

CHAPTER

What Is Your Responsibility to Your Customers?

"Our worst day as an employer came in 1991 when we laid off 150 employees," he says. "We were a much sober lot absent the intoxication of growth, meaning just don't grow for growth sake." The noir left myself, I would say, is a six word summary of this entire section, and it's build something useful and don't b******".

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