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#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years
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Every Piece of Crap
Two thirds of the US economy realize I'm consumer spending. Every piece of crap, because it was manufactured, contains within it something of the priceless, implied human intelligence. The standard of living for less well educated, lower salary and wage earning employees was higher than now. A big company was likely to be industrial, not financial. So he's saying that they learned this from the military and the Roman Catholic church, among other institutions.
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