#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years
Founders
How to Gain a Customer and Keep One
If the chase for cheaper labor is playing out to its conclusion, so is the race to attract customers on price alone. A company needs to present itself well to the customer. Mystification will no longer work in a world where stage fog can quickly be dispersed by a competitor or regulator. The anonymous talking head doesn't really represent your brand or product. Most people under 40 don't watch the ads placed on TV at such great expense.
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