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#60 Yvon Chouinard: What We've Learned from Patagonia's First 40 Years
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Climbing With Only Nuts and Runners for Protection
After an ascent on the degraded nose route on El Capitan, Yvonne and his climbing partner Tom Frost decided to phase out the Python business. The same fragile cracks that had to endure repeated hammering of pythons during both replacement and removal were disfiguring. Within a few months of the catalog's mailing the python business had atrophied. Chocks sold faster than they could be made. What's good for people is good for business.
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