S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)

A good product marketer positions your product to win. A great product marketer positions your product to W.i.N.

It’s the role of product marketing leaders to understand and communicate:

• WHO you are going to win with and who you are going to win against 
• IMPACT you provide through the value you offer
• NARRATIVE you need to craft internally and externally to convey your value

In this episode of The Marchitect, Jason Oakley, Senior Director of Product Marketing at Klue and I chatted with three tip-top product marketing leaders:

Jam Khan, SVP Product Marketing at 6Sense, Julien Sauvage, VP Product Marketing at Gong, and Jarod Greene, VP Product Marketing at Highspot.

Jam, Julien, and Jarod gave us a crash course in product marketing and shared how each of them uses the W.i.N. framework to position their products to, well, win.