The Marchitect

S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)

May 6, 2022
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Episode notes
1
Introduction
00:00 • 1min
2
I Am in Product Marketing Because.
01:28 • 2min
3
My Definition of Leadership
03:31 • 2min
4
Product Marketing - How to Help Companies Position to Win
05:25 • 2min
5
Product Marketing at HighSpot?
06:56 • 2min
6
Product Marketing at Sixth Sense
08:35 • 2min
7
Product Marketing at Clue, Jason
10:16 • 2min
8
I Love the Win Frame
12:26 • 2min
9
Product Marketing Reporting Up Into Sixth Sense
14:18 • 2min
10
Enablement and Product Marketing at High Spot
15:57 • 2min
11
Product Marketing at Clue
17:32 • 2min
12
Building a Core Product Marketing Team
19:04 • 3min
13
Partner Marketing - Is There a Broader Partnerships Team?
21:38 • 2min
14
The Six Pillars of Product Marketing at High Spot
23:13 • 3min
15
All Hands on Deck Launch
26:35 • 2min
16
What Does Product Marketing Look Like?
28:15 • 4min
17
Product Marketing - I Love That Velocity
32:35 • 3min
18
GONG Product Marketing - What's the Biggest Challenge?
35:16 • 2min
19
Is Sixth Sense a Product Marketing Tool?
37:42 • 3min
20
Product Marketing Is Helping You Level Up Your Team
40:51 • 2min
21
Context Matters
43:19 • 2min
22
How Do You Unthought at Frozen Middle?
45:11 • 2min
23
The Big N Narrative Is the Hardest Part
47:24 • 3min
24
Product Marketing
50:54 • 3min