

S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
May 6, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Introduction
00:00 • 1min
I Am in Product Marketing Because.
01:28 • 2min
My Definition of Leadership
03:31 • 2min
Product Marketing - How to Help Companies Position to Win
05:25 • 2min
Product Marketing at HighSpot?
06:56 • 2min
Product Marketing at Sixth Sense
08:35 • 2min
Product Marketing at Clue, Jason
10:16 • 2min
I Love the Win Frame
12:26 • 2min
Product Marketing Reporting Up Into Sixth Sense
14:18 • 2min
Enablement and Product Marketing at High Spot
15:57 • 2min
Product Marketing at Clue
17:32 • 2min
Building a Core Product Marketing Team
19:04 • 3min
Partner Marketing - Is There a Broader Partnerships Team?
21:38 • 2min
The Six Pillars of Product Marketing at High Spot
23:13 • 3min
All Hands on Deck Launch
26:35 • 2min
What Does Product Marketing Look Like?
28:15 • 4min
Product Marketing - I Love That Velocity
32:35 • 3min
GONG Product Marketing - What's the Biggest Challenge?
35:16 • 2min
Is Sixth Sense a Product Marketing Tool?
37:42 • 3min
Product Marketing Is Helping You Level Up Your Team
40:51 • 2min
Context Matters
43:19 • 2min
How Do You Unthought at Frozen Middle?
45:11 • 2min
The Big N Narrative Is the Hardest Part
47:24 • 3min
Product Marketing
50:54 • 3min