The Marchitect

S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)

May 6, 2022

54:03

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Highlights

AI Chapters

Episode notes

The Big N Narrative Is the Hardest Part

03:30

Product Marketing at HighSpot?

01:39

GONG Product Marketing - What's the Biggest Challenge?

02:26

Introduction

1min

I Am in Product Marketing Because.

2min

My Definition of Leadership

2min

Product Marketing - How to Help Companies Position to Win

2min

Product Marketing at HighSpot?

2min

Product Marketing at Sixth Sense

2min

Product Marketing at Clue, Jason

2min

I Love the Win Frame

2min

Product Marketing Reporting Up Into Sixth Sense

2min

10.

Enablement and Product Marketing at High Spot

2min

11.

Product Marketing at Clue

2min

12.

Building a Core Product Marketing Team

3min

13.

Partner Marketing - Is There a Broader Partnerships Team?

2min

14.

The Six Pillars of Product Marketing at High Spot

3min

15.

All Hands on Deck Launch

2min

16.

What Does Product Marketing Look Like?

4min

17.

Product Marketing - I Love That Velocity

3min

18.

GONG Product Marketing - What's the Biggest Challenge?

2min

19.

Is Sixth Sense a Product Marketing Tool?

3min

20.

Product Marketing Is Helping You Level Up Your Team

2min

21.

Context Matters

2min

22.

How Do You Unthought at Frozen Middle?

2min

23.

The Big N Narrative Is the Hardest Part

3min

24.

Product Marketing

3min

A good product marketer positions your product to win. A great product marketer positions your product to W.i.N.

It’s the role of product marketing leaders to understand and communicate:

WHO you are going to win with and who you are going to win against
IMPACT you provide through the value you offer
NARRATIVE you need to craft internally and externally to convey your value

In this episode of The Marchitect, Jason Oakley, Senior Director of Product Marketing at Klue and I chatted with three tip-top product marketing leaders:

Jam Khan, SVP Product Marketing at 6Sense, Julien Sauvage, VP Product Marketing at Gong, and Jarod Greene, VP Product Marketing at Highspot.

Jam, Julien, and Jarod gave us a crash course in product marketing and shared how each of them uses the W.i.N. framework to position their products to, well, win.