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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
Product Marketing - I Love That Velocity
Julian: Product marketing can do everything that you gentlemen have just talked about. But if we're not really helping guide or in some cases build out the sales plays that help with the acquisition and retention via play, then I think we're shirking our responsibilities. How is high spot six cents gone? And how are you to your product marketing teams helping their companies understand who to serve? John: We put enablement personas at growth companies who need to get sales folks confident so that they can attain quota for a company.
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