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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
Product Marketing at Sixth Sense
Jam: So our mantra is level up. And the evolution of product marketing has got to go from the team that creates the content into the team that facilitates frictionless purchase process and maximizes customer lifetime value. The focus on those two bits, our job, we believe is to help everyone in the company just be a little more confident with the way they feel about the product.
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