S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
Partner Marketing - Is There a Broader Partnerships Team?
So you have a director handling the two pillars that are looking at it from a product perspective. And then you overlay all that with somewhat like a central resource for market intelligence and obviously competitive as part of that. You have someone that is dedicated to customer marketing, another for launch and activation, your various segments, enterprise versus commercial, and then a product evangelist to spread the gospel, if you will. So we've got a dedicated function we couldn't be having or building out and increasing under partner marketing as well.
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