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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
I Am in Product Marketing Because.
Julian: I am in marketing because there's nothing more powerful than stories to connect people and marketers are the ultimate storytellers. Jason: For me, I'm in product marketing because I really, I do love the fact that it's connected with all teams in the company. Like it is like a, hey, the glue that ties a number of teams together,. Whether it's helping them tell this story, whether it's enabling them or even just having that know-how.
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