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S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
The Marchitect
Enablement and Product Marketing at High Spot
Black marketing at high spot sits undermarketing, so I report to our CMO John Pereira. My equation for Enablement is that content without context equals chaos. It's just a flip on the same bit. We think Enablement is a very special relationship here at high spot and we are working in lockstep through stages of how product roadmaps be in shape.
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